Medtronic
Well, it’s not your typical reference to the “ball and chain,” but it is a clear visual of Medtronic’s message. We conceptualized this imagery after conversations with our client and art directed a freelance illustrator to bring our idea to life. From there we laid out the ad and worked with a media buyer to place it in Florida and Texas newspapers. The ads were such a big hit that doctors requested we turn it into posters—which we did for their offices.
See also Multimedia.