DC 2012

Olympians not only inspire Stacey, but sports are a passion of hers. From the inception of the logo in 1998 to the final site visit in 2003, we worked with the DC 2012 for its bid for the 2012 Summer Olympic Games. We created everything from the identity to advertisements to banners to site visit materials. The banner shown above was hung from the Wilson Building on Pennsylvania Avenue during a USOC visit, and The Washington Post piece not only shows the unveiling of our ad but another building banner hanging from Bank of America. There was a lot of blood, sweat and tears that went into these years. We may not have been the final victors in this competition, losing in the finals to the NYC bid, but the relationships we made along the way made us feel like gold medalists!