Association of American Universities (AAU)

HDN revamped AAU’s entire image and created a complete corporate identity package for them. The items included a new logo, business cards, president’s letterhead, member letterhead, plain letterhead with business envelope and pocket folder. We advised them on office signage as well. Note the 14 stars in the identity. These represent the original member schools. Identity and cover of pocket folder are shown above. We’d like to think of this project as continuing education.